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Advertising Copywriter FAQs

Questions About Hiring a Copywriter?

If you have questions about hiring a copywriter for your advertising, read through our frequently asked questions and answers below.

A. A marketing or advertising copywriter crafts the words that represent businesses, organizations and self-employed professionals. With skilled marketing writers and communications specialists, Joyce Litwin Zimmerman and her team at Joywriter will:

  • Evaluate the benefits, as opposed to just the features, you offer

  • Know the questions to ask to uncover the messages that you need to convey

  • Suggest ways to reach your clients and prospects

  • Partner with affiliated professionals when needed

A. Hiring a copywriter allows you take a step back from marketing your business and actually do your business. If you had a toothache, would you treat yourself? Sure, you could go to the pharmacy and buy an over-the-counter remedy, though it's not likely to provide a permanent solution. Eventually you will need to see a dentist. Likewise, you could write something yourself or have an inexperienced friend or family member write something for you. But eventually, if you want to see results, you're going to need the help of a professional advertising copywriter.

A.When you hire a copywriter, it's a very personal choice. Agencies are fast-paced and offer quick turn-around time, but freelance copywriting professionals like Joyce and her team offer individualized attention and dedication unparalleled by any agency. We treat your business as if it were our own from start to finish, giving you a truly custom experience and bringing your ideas to life through the power of words.

A. To hire Joywriter for your copywriting project, simply e-mail or call Joyce at 516-485-2152 to schedule a free, introductory telephone consultation. Do you know what services you require, or are you unsure of what direction to take? Either way, Joywriter’s Joyce Litwin Zimmerman will be happy to talk with you. There is no obligation.

A. That depends on the copywriter. If you hire a friend or a family member, the rate can be quite affordable, but for what kind of quality? A professional marketing and advertising copywriter delivers effective copywriting, not just words on a page. For the most part, Joywriter clients find that a project fee works best, although some work may be billed by the hour. Joyce provides moderately priced marketing and advertising copywriting services. We are not the cheapest, nor are we the most expensive. In fact, Joywriter clients agree that the quality of work – which reflects the team's years of experience and training – warrants Joywriter's rates, which are still considered reasonable according to industry standards. But Joywriter might not be the right company for you if you value "cheap" rates over quality writing.

A. From inception to completion, Joyce and the entire Joywriter team treats your project as if it were for our own business. The length of projects varies based on the level of work required. After talking with Joyce about your project, she will provide you with a written “letter of agreement,” which will include a price quote and estimated time frame for your project. Once that is signed and your initial deposit received, your work will be scheduled and completed in a timely manner. If you have a specific deadline in mind, please let us know in advance so that we can schedule your request if possible. “Rush” jobs may incur a special charge.

A. Joyce is happy to provide samples to prospective clients. Please contact Joywriter for access to our writing samples.

A. Absolutely! After we talk, Joyce can provide you with a custom quote based on your copywriting and marketing needs.

A. How can your clients or customers find you? They may look in the phone book, but most likely these days they are typing – into the Internet search engines – the key words that describe your business or service. Joywriter helps customers find you by providing you with search- engine- friendly copy. The goal of SEO copywriting is to bring your product or service right to the person searching for it.

A. Joywriter provides a variety of editing and copywriting services. Joyce and her team can fulfill the services you know you want, or if you are not sure, we can help you figure out what would work best based on your own situation.

A. Joywriter can help anyone, at any professional level.If you are a new business owner, trust Joywriter to help you start out on the right foot. If you have an established enterprise, trust your business to an experienced writer and business communicator. Joyce and the Joywriter team assist new and established, small and medium sized businesses and non-profit organizations as well as merchants and self-employed individuals. Joyce is also available to corporations and larger businesses that need to outsource writing projects.

A. Joywriter's clients have been very please with the work of Joyce and her team. Please visit our client testimonials page to read for yourself how effective Joywriter's copywriting and other services have been.

A. Promote your business with the writing and marketing skills of Joyce Litwin Zimmerman and her team of affiliated associates. Over twenty- five years of business experience, along with common sense, will be yours when you retain Joywriter. Each project and each client is important to us. We treat your business as if it were our own. Joyce, president of Joywriter Communications, is a trained and experienced communicator who:

  • Writes specifically for the audience you need to reach

  • Creates succinct, targeted messages

  • Provides an integrated marketing approach

  • Helps you brand yourself, your company, or your organization

  • Knows how much – or how little – to write, which is essential for websites and all effective communication pieces

  • Gives you time to do what you do best – run your business

  • Creates a professional image with proper grammar, punctuation, and language usage, as well as correct spelling (spell-check makes mistakes………)

For more information on marketing and advertising copywriters, contact Joywriter today! Call us at 516-485-2152 to set up a consultation or e-mail us to find out about a customized quote for your project. A copywriter at Joywriter is eager to help you find the right words for your businesssm!