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Secrets From A Professional Writer

Written by Joyce Litwin Zimmerman, President, Joywriter Communication, Ltd.

Use fewer -- rather than more -- words
Entice customers with creative and descriptive phrases
Explain industry jargon
Spell out abbreviations
Translate hard-to-understand concepts into everyday language
Utilize the rules of grammar and punctuation
Include key words and elements of search engine optimization
Adapt words to fit print and Web formats

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